Case Studies

Case Studies

Case Studies

Scaling Sport Nutrition online shipping with Yamato International TA-Q-BIN
YTS June 9, 2026
Scaling Sport Nutrition online shipping with Yamato International TA-Q-BIN

Delivering over one million parcels annually for a global sports nutrition brand. Fast lead times, full customs compliance, and exceptional last-mile service in Japan guaranteed.


Background Background

Surging Asian demand but logistics couldn’t keep up

A Europe-based e-commerce company specialising in protein supplements and sports nutrition was experiencing rapid demand growth across Asia, with Japan as its largest market. Scaling into the region brought significant operational complexity, and a growing volume of customer complaints around delivery status and service quality was placing pressure on the brand’s reputation and internal resources.


Solution Solution

A single end-to-end shipping partner — from daily cargo collection to clinic doorstep

Yamato took full ownership of the client’s downstream logistics, managing daily cargo collection, international air freight, customs clearance, and last-mile delivery across Japan. Working alongside the client’s warehouse partner, Yamato ensured a seamless handoff from fulfilment to final delivery.

Key capabilities included:

  • Cross-Border Shipping & Customs Compliance
    Processed through a Zero GST Warehouse framework to reduce landed costs.
  • Fast Delivery Lead Times
    Lead times of 3 days or better gave the client a competitive edge in one of Asia’s most demanding e-commerce markets.
  • Last-Mile Convenience & Flexible Delivery Options
    Yamato’s Kuroneko membership network allows access to self-collection points, flexible redelivery options, real-time delivery notifications and preferred pick-up scheduling.
  • Japanese-Speaking Customer Service
    Every customer interaction was handled with care and in the customer’s native language.

Results Results

Over one million parcels delivered. Zero compromise on service.

  • Shipment capacity secured and stabilised through a Block Space Agreement (BSA) with a partner airline, guaranteeing dedicated daily flight capacity to meet volume demands consistently
  • Improved customs clearance compliance through thorough content verification and destination country regulatory checks — ensuring every shipment meets import requirements before it moves
  • Faster, more reliable deliveries in Japan, with greater transparency through Yamato’s Kuroneko membership network (pick-up, cashless payments, and shipment management — all in one place)

 

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*AEO: Authorised Economic Operator in Japan is a certification granted by Japan Customs to trusted businesses involved in international trade. Yamato was the 1st to be granted with the AEO title out of all e-commerce shipping companies for fast clearance for personal import goods.

**Kuroneko Members: a free membership program by Yamato Transport in Japan that lets customers track deliveries, reroute parcels, make cashless payments, and manage shipments all in one place.


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